A website or mobile app can deliver enormous benefit to your business. But, as with so many things it isn’t actually ‘the doing’ that is the main success factor – it’s what you choose to do and how you do it. So, when it comes to developing digital assets I approach all projects from a strategic perspective and map out a digital marketing plan that will deliver measurable success.
Building a technically robust and visually appealing website or mobile app is only part of the digital equation. For it to meet your business and marketing objectives and drive new enquiries or sales you need to ensure that post launch a digital marketing campaign is implemented. This typically involves content marketing, social media activities, email and search engine marketing and optimisation (SEO).
I am a commercially focused director level digital specialist with over 20 years’ experience of developing and managing marketing plans and teams designed to achieve business growth and profitability.
