Damon Lightley

Strategic Digital Adviser for Healthcare and Life Sciences

Helping healthcare and life-sciences marketing teams make smarter digital decisions in regulated, high-scrutiny environments.

With 20+ years’ experience, I work at the intersection of digital strategy, marketing, user experience and commercial performance. I help organisations define clearer digital direction, strengthen websites and platforms, reduce delivery risk, and create more effective digital experiences for HCP, patient, stakeholder and investor audiences.

Learn more about me

Helping you craft
smarter digital marketing strategies

Digital Strategy & Planning

A website or mobile app can deliver enormous value to your healthcare or pharmaceutical brand. But as with so many things, success isn’t just about the doing – it’s about choosing the right approach and executing it well. That’s why I approach every digital project strategically, mapping out a plan that aligns with your marketing goals and delivers measurable results.

Digital Projects & Campaigns

Building a technically robust and visually appealing website or mobile app is only part of the digital equation. To achieve your healthcare marketing objectives – whether that’s driving patient or HCP engagement, boosting sales, or attracting investors – you need to ensure a digital marketing campaign is implemented post-launch. This typically includes content marketing, social media, email campaigns, and search engine marketing and optimisation (SEO).

Why work with me?

I’m a commercially focused, director-level digital specialist with over 20 years’ experience leading healthcare and pharma digital marketing projects and teams, all geared toward driving business growth and profitability.

  • 25+ years of digital & strategic marketing experience ⇒ No costly trial & error approaches
  • Solutions focus on achieving business goals ⇒ Better return on your investment
  • Friendly, transparent and well connected ⇒ Easy to do business with & forge good relationships
  • Currently Managing Director of Genetic Digital
Damon Lightley

Learn more about me

Check out my LinkedIn profile

Let’s get talking…

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